BRAND & CREATIVE AT CAREERMINDS
At Careerminds, I define our brand guidelines and standards as well as create, update, and implement our visual identity across assets. I manage design requests, lead creative projects and initiatives, and write copy for and design new assets. I create content for and manage our social media accounts (LinkedIn, Instagram, Twitter, and Facebook) and art direct and design social media graphics. I'm currently leading our website redesign, where I've created and art-directed page mockups and made a prototype, and I'm beginning to implement the update!
SOCIAL MEDIA
I manage our social media accounts, create content, and direct graphic creation. I developed content pillars to create a variety of posts to speak to our audience. I write captions and come up with concepts for graphics. Then, I work with our designer to make the graphics. (I make some myself, too!) I create monthly content calendars where I schedule posts to go out five days a week.
I report on social media performance in biweekly stakeholder meetings and develop new social media strategies, goals, and metrics. This year, I've increased our traffic by more than 200%.
Check out our social channels below.
DESIGN ASSETS
I work directly with stakeholders to develop new assets, whether it be sales materials, client success brochures, or of course, marketing materials.
Typically, I create copy and work with our content manager and stakeholders to get approval before I move onto design.
Please see some of my work below.
